Video Content Is a Vital Part of Your Content Marketing Strategy
Businesses today know very well the intensifying competition in the market; hence, it is not surprising for them to adopt new marketing strategies that would give their brands a boost in market awareness and sales. With the rapidly advancing digital technologies today, businesses need to take on the best of online marketing strategies and tools available to their advantage; one of these is videos.
Online marketing today has transformed the way businesses market or promote their wares and services. There are many types of dynamic marketing tools and solutions which could be deployed to attract targeted audiences to the business shores. The increasing competitiveness of the market causes more business owners and marketers to choose more dynamic marketing options such as images and videos which are highly popular with web visitors.
These could be easily posted on favorite social media platforms like Facebook or Instagram for a wide range of audience to view and respond immediately. A deeper impression could be secured with the best of images or videos promoting the brand or business. Many web users find these visuals irresistible as with human reactions towards visuals over text.
With the growing influence of advanced digital technologies and the likes of mobile technology, sophisticated devices are used to satisfy web users’ curiosities quickly and easily via videos and images. This has resulted in more and more online marketers taking advantage of video marketing to lure more potential business leads and customers to their shores. This is an effective content marketing strategy for increasing online traffic, which offers better returns at the end of the day.
The market also offers a myriad of sophisticated and dynamic video production tools and solutions at minimal cost. This encourages more and more video contents to be developed even by amateur video producers. Video marketing is noted as a good SEO strategy where quality contents are highly sought after in effective content marketing today.
As competition intensifies in the market, it is necessary for every business to stand out above the crowd in order to win over its preferred market audiences. This opens many doors of business opportunities for business owners and marketers to build trust and respect among the audience who can view the facilitator or presenter of the video as representative of the brand or company promoted in the video.
1) Driving Great Traffic
One of the most popular video marketing platforms is undoubtedly YouTube. It is a highly preferred online marketing platform to promote any business or blog site that wants to be established quickly in the market. YouTube boasts of billions of web visitors that form the highly attractive business prospects which companies are seeking after. It is so easy to pick up enough web traffic to get the new or small business going with the right video contents.
A dynamic or charismatic video presenter is highly effective in securing more fans and followers who could be converted into loyal and paying customers. Effective YouTube videos form a dynamic marketing arm with its wide range of available tools and solutions in the market that small and large companies could indulge in.
YouTube videos are highly sought after with the right features available on the platform to share and boost viewership. This would also attract the attention of search engines like Google where the highest traffic volume would have the search engine indexing the video contents to be accorded higher page rankings and better SERP listing positions. This would attract more web viewers to the business shores with the right links implemented in the video.
2) Easy Viewing on Social Media
Videos on social media are quite different from blog posts where web users need to click through actively on contents. The videos could be designed to pop up at opportune moments to capture the attention of web viewers. Well-designed promo videos are easily played on social media networking platforms such as Facebook, LinkedIn and Twitter. This would encourage more web users to watch online videos at any time wherever they are if they are connected to the Internet.
Market research reports that more and more web users plying social media platforms today watch hours of videos every day. Videos are known to be re-tweeted than photos on Twitter. There is a higher chance of a video going viral on social media platforms than via other types of channels.
3) Building Trust
Trust is a very important and critical factor in the success of a business. Modern consumers are very discerning when it comes to conducting or patronizing brands and companies. There must be a strong element of trust and reliability that fosters good relations between consumers and marketers or business owners.
A good video would enable potential business leads or consumers identify the key person representing the brand or company. This representative must exude a favorable impression on target viewers to win them over to the business side instead of running to competitors. A visual view of the brand representative could be a deciding factor for the company to enjoy more traffic or customers.
Many consumers would swear that they are good judges of characters through a visual encounter; videos offer that opportunity for marketers and business owners to impress targeted viewers. A well-produced video would have its contents developed to secure the trust and confidence of its viewers before selling anything. Once a personal relationship is established, the marketer could sell any product or service more effectively.
4) Preference for Videos
As the saying goes, “a picture is worth a thousand words.” Hence, it is not surprising to have more consumers preferring videos than text especially from brands and companies that are pushing their products and services. Good video contents could be highly entertaining besides conveying the right information clearly to viewers. This would help viewers make a favorable decision quicker than having to digest lines of text in an e-newsletter, for example.
Understanding the dynamics of videos in online marketing helps marketers and business owners in this modern era to indulge more into developing great video contents.